Boldermail is a WordPress plugin and Software-as-a-Service (SaaS) platform that we developed as a cheaper alternative to Mailchimp and MailerLite. It allows small- and medium-sized businesses the opportunity to manage their subscribers, and it delivers newsletters — automated or not — to those subscribers at the incredible rate of $0.0001 per email.
Boldermail uses Sendy and Amazon Simple Email Services (Amazon SES) to reliably deliver email campaigns. Sendy is a self-hosted email newsletter engine, and Amazon SES is a part of the Amazon Web Services cloud. Amazon SES offers email delivery at the rate of $1 per 10,000 emails.
My name is Hernan Villanueva, and I’ve been a co-owner and developer of The Postman’s Knock since 2013. TPK is a creative website focused on teaching modern calligraphy through worksheets and video courses. My wife, Lindsey, started the website in 2013, and it has since grown to be the #1 online resource for learning calligraphy. Fast forward a few years to 2018, and we were stuck paying Mailchimp around $500 a month (almost $6,000 a year) to mail our list of 100,000 subscribers 3x per week. I projected our costs would rise to $8,500 by 2019, and $10,000 by 2020.
In response to the high cost of mailing our newsletters, I started developing Boldermail. After months of hard work, I was able to accomplish this task, and we instantly saved over $5,000 a year! That’s how the Boldermail platform was born. We’ve been using Boldermail for two years now, and we’re ready to offer it to you! Read more about how it works here.
How It Works
Let’s talk about how the three components: Boldermail, Sendy, and Amazon SES work together. The Boldermail WordPress Plugin provides a place for you to design and write newsletters. You’ll also use the plugin to tell the system exactly which mailing list(s) to send to!
Once you write your newsletter, you’ll tell Boldermail when to send it — now or at a scheduled time in the future. When Boldermail has that date and time, it relays a copy of the data to Sendy, which processes your subscriber list and the emails.
When Sendy has finished processing your campaign, Boldermail facilitates all that data making its way to Amazon SES. Amazon SES ensures that newsletter/blog post emails are delivered quickly, efficiently, and without landing in spam folders! Once all emails are delivered, you can use Boldermail to see exactly who the emails were delivered to, what the open rate was, and who has subscribed or unsubscribed from your mailing list.
You can read more about how Boldermail works here.
How are We Different?
Our first difference lies in the fact that we were our own first client. Boldermail was developed to meet our needs, and we love it so much that we knew we had to make it available to others. You can find our story here!
Our second difference is that we do not use your servers to deliver emails. Similar to Mailchimp and MailerLite, a separate server does all of the heavy lifting for you! This ensures that your website does not get sluggish as it struggles to send emails to subscribers.
This plugin is an interface to the Boldermail mailing platform powered by Sendy + Amazon SES. To connect the plugin to your Boldermail server, you will need to create an account. We offer different plans for up to 100,000 subscribers. You can find pricing information here. You will find that our plans can mean thousands of dollars in savings compared to our competitors. If you have over 100,000 subscribers, you can inquire about a custom plan here.
The “Add New List” page. You can use the “Settings” metabox to edit the list data.
A “List created” message will display on top of the page after you successfully add your list.
The “Subscribe Settings” section contains several options for you to decide how you want your readers to subscribe to your newsletter.
The “Unsubscribe Settings” allows you to control how you want your readers to unsubscribe from your newsletter.
The “Add New Subscriber” page.
The “Add New Newsletter” page. From this page, you can select a template, edit your newsletter, select your recipients list, and send or schedule the email.
You can create custom email newsletters, or send your blog RSS feed to your subscribers.
The newsletter editor will be familiar to you because it uses the native WordPress editor to customize your emails!
Just like at Mailchimp, videos are converted to email-friendly images when you use the
Multiple HTML templates are included for free!