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Plugin Description
EDD Enhanced Ecommerce is a Free Plugin for Easy Digital Downloads stores which allows you to use Google Analytics – Enhanced Ecommerce.You can track the user behavior across your e-commerce store starting from download views to thank you page. Enhanced Ecommerce is only supported by Universal Analytics.
Note :
Please follow these installation instruction.
Features of Plugin
- Quick & Easy installation from the wordpress interface
- Supports the 4 Reports in Enhanced Ecommerce
- Shopping Behaviour Report
- Checkout Behaviour Report
- Product Performance Report
- Sales Performance Report
- Supports Guest checkout functionality
- Captures Download Impressions, Add to Cart & Download Clicks events on downloads’ category page
- Captures Download Impressions, Add to Cart & Download Clicks events on download page
- Set your local currency
- Google Analytics Opt Out
- IP Anonymization
Installation Instructions
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Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings
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Add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Billing Info; Step 3 : Proceed to payment
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Activate our plug-in from the Settings page. You can access the setting page from sidebar EDD Enhanced Ecommerce
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Find “Add Enhanced Ecommerce Tracking Code” in the settings page and check the box to add the tracking code
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If you have a guest checkout on your EDD store, then Check the box “Add Code to Track the Login Step of Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.
Screenshots
Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings. Also, add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Login; Step 3 : Proceed to payment;
Next, you need to activate your plugin from the Settings page by clicking the checkbox – “Add Enhanced Ecommerce Tracking Code”. You can access the same from: EDD Enhanced Ecommerce > EDD Enhanced Ecommerce.
To Track Guest Users, Check the box – Add Code to Track the Login Steps of Guest Users. If you have a Guest Check out & if it’s Unchecked, then it might cause an uneven funnel reporting in Google Analytics.
