Knowledge Tags from Yext allows you to easily add Knowledge Tags to any wordpress site. Knowledge Tags allow you to easily add location specific schema.org compliant json data to your website. Knowledge Tags also allows you to keep information in sync with the Yext Knowledge Manager.
Why do I need Knowledge Tags?
Structured data is eating the web. More and more, search engines like Google and Bing are displaying answers directly to users. This means users aren’t even visiting individual web pages anymore. The structured content displayed to users is powered by Schema, which is a special markup placed on a web page.
The problem with Schema is that it’s often hard to create, and even harder to modify. In addition, you need to keep the content on their page up to date with schema. This is even harder when you are managing many clients that have different websites.
With Knowledge Tags you can manage schema at scale and keep the data in sync with Yext Knowledge Manager and third party listings.
Using Knowledge Tags
Use Yext Knowledge Tags to automatically create marked up schema for your location pages. The information will come directly from the Yext Knowledge Manager. You can use shortcodes to generate fields such as hours of operation, phone numbers, and a link to your location in Google Maps.
To use the Yext plugin, you must have an active Yext subscription. With the Yext Local Marketing Cloud, you can update, sync, enhance, and monitor your business listings across the web. To learn more about Yext and see how your business appears on local search sites, visit www.yext.com.
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