TargetAudience helps you to address your website audience more precisely. By adding a ’utm_content’ parameter you can change the visual behaviour of your website to better address visitors who came from different places.
After configuring the plugin in the settings you can use a shortcode for displaying the name of your audience. For example place the shortcode:
[audience default="Webdesigner" alternative="1"]
on your page. By default ’Webdesigner’ is displayed.
But if you append an ’utm_content’ parameter like ’?utm_content=1’ in the address bar, the shortcode will display the first alternative of your set audience with ID 1 (maybe ’Online-Marketers’).
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