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Plugin Description
This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.
The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience
The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.
Screenshots
The settings screen allows you to select post types where the fields are available and set default values for each taxonomy
