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Plugin Description
This plugin is a dynamic QR code generator
The core idea is that information associated with the QR code is handled by the plugin and not encoded inside the QR code itself: that’s, in short, the essence of dynamic QR codes.
Dynamic QR Code permits to change the information encoded in a QR code without having to modify the QR code itself.
Furthermore, the QR code scans are tracked and available for statistical analysis.
Let’s be clear with few simple examples:
SCENARIO: you want to store in a QR code the web page of the pharmacy in duty.
PROBLEM: the pharmacy changes at every shift and you can’t (or don’t want to) rebuild and reprint the QR code every time.
SOLUTION: Dynamic QR Code lets you change the pharmacy web page URL without modifying the QR code.
SCENARIO: you want people will be redirected to your current promotion web page after scanning the QR codes that you distributed to your resellers.
PROBLEM: the page URL changes quite often for some reason (e.g. you want to promote different products without having to modify the very same web page continuously) but you don’t want to waist your time in rebuilding, reprinting and resending QR codes to your resellers.
SOLUTION: Dynamic QR Code lets you change the redirect URL to your current promotion page without modifying the QR code.
SCENARIO: you want to track the scans of your QR code to analyze data and get statistical information.
PROBLEM: there’s no way to track the activity of people who scan static QR codes.
SOLUTION: Dynamic QR Code generates dynamic QR codes and tracks the scans.
Kinds of scenario for dynamic QR codes
- You need a QR code with a link that can be modified without having to change the QR code.
- You need to know how many times your QR code has been scanned.
Examples:
- You want to track when customers open your products: print on them a dynamic QR code for something appealing for the customers (e.g. a giveaway lottery, a discount coupon, etc.) and get the statistics.
- You want to provide additional product information through videos that can change from time to time: use a dynamic QR code that redirects to current video.
- You want to measure your customers engagement in your physical stores: with dynamic QR codes you can track the users activity.
- You want to measure your marketing campaigns in the physical world: dynamic QR codes make you be able to perform it.
Dynamic vs Static QR code
STATIC QR CODE
- encoded information cannot be modified
- scans track procedures are all but straightforward
DYNAMIC QR CODE
- embedded information can be changed
- scans can be easily tracked
Plugin Usage
From the Dynamic QR Code plugin console, create a new QR-Code item:
- Enter a short description (something usefull to you)
- Enter an unique code , i.e. a sequence of characters that has never been used for another QR-Code
- Set the redirect URL: you can choose between
- selecting a page/article of the WP web site
- entering a custom URL
- Save the new QR-Code
Then use the QR-URL generated by the plugin to create the image of your QR code, or just download the image generated in the plugin page.
Note: If you wish to use your QR-Code with My FastAPP in order to trace the users’ readings, from the MyFastAPP plugin console create a QR Code menu item and insert the QR-URL in the text box labeled Send QR code content to this URL.
Statistics
QR code scannings are logged and available for statistical analysis.
Enabling the My FastAPP options (from the Settings menu item), it’s possible to distinguish the activity of the various users by the User Key values.
Screenshots
Settings
QR code editor
