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Plugin Description
Do you own WooCommerce shop and you want to track and analyze your customers’ activities?
This plugin push standard eCommerce information to GTM Data Layer.
Once this information is available in your GTM workspace you can plugin and use any tool available. Even if you are unsure yet which tool you would need or like to use.
Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.
More information and documentation can be found here.
Example scenarios
- Measure eCommerce behaviors in Google Analytics (GA4 and legacy UA properties are supported)
- Track conversions from Facebook and/or Instagram campaigns
- Track conversions from Google Ads campaigns (requires PRO version)
Supported events
After the plugin is installed it automatically tracks the following events:
Which are a great base for conversion measurements and building sales funnels related to cart behavior.
For full eCommerce events coverage, improved handling and professional support buy PRO version.
Advantage over alternative solutions
Only single plugin needed
Without Google Tag Manager for WooCommerce plugin, you would need a separate plugin for each of those integrations. And each additional plugin may make your WordPress setup more complex.
With Google Tag Manager for WooCommerce, all data is sent in standardized Google format to GTM and everything else is configured there.
Reporting consistency
A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent.
Cookies opt-in
Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not. This is a more advanced scenario that requires manual changes in Google Tag Manager, but out-of-box support may be added in this plugin in future.
Screenshots
Google Tag Manager for WooCommerce settings and GTM snippets
eCommerce results in GA4 property
eCommerce results in Universal Analytics property
add_to_cart event captured in GTM debugger
purchase event captured in GTM debugger
How to import the provided GTM container?
GTM workspace tags after importer provided JSON file
