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Opace Preferred Source Button & Analytics For Google Wordpress Plugin - Rating, Reviews, Demo & Download

Opace Preferred Source Button & Analytics For Google Wordpress Plugin - Rating, Reviews, Demo & Download
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Plugin Description

Need to audit a live implementation first? Install the free Preferred Source Checker for Chrome to check eligibility, the publisher SDK, button rendering and the fallback link.

Add Google’s hosted Preferred Sources popup button to a WordPress site. Readers can choose a source in Google’s own flow without leaving the page. Custom button presets use Google’s direct preferences link if the script cannot load; the native style includes a no-JavaScript fallback.

A reader’s choice is a personalisation signal, not a site-wide ranking change. Google says fresh and relevant content from a selected source is more likely to appear in that reader’s Top Stories and may receive a preferred badge in AI Overviews and AI Mode. Google also reports roughly twice the click-through after a user selects a source. The button does not guarantee inclusion, traffic, AI citations or visibility, and your content must remain relevant. See Google’s publisher guidance and click-through finding.

Button, placement and controls

  • Place the button with the Gutenberg block, [opace_preferred_source], [opace_preferred_source_button] or [opsrc_button] shortcode, classic widget, floating banner, footer, after the first H2 or at the end of content.
  • Use Smart placement to rotate five supported positions while learning, then favour the highest measured click-through rate with continued exploration. It uses aggregate click data and does not measure completed additions.
  • Show a banner immediately, after scroll depth or delay, or on desktop exit intent. Returning-visitor and post-click or dismissal suppression controls are included.
  • Choose Google’s native button or custom Google-colours and neutral presets, with light, dark and language settings.

Analytics, eligibility and consent

  • Record anonymous aggregate impressions, clicks and click-through rate for 30 or 90 days, with a per-placement table. Optional GA4/dataLayer events record clicks only.
  • Check whether the WordPress address is a domain or subdomain. Google does not offer an eligibility API, so the plugin links to Google’s preferences tool for an owner to check the site manually. Subdirectories are not eligible.
  • Enable GDPR two-click mode to defer the Google script until a reader agrees. Declining uses the direct preferences link.
  • Use network activation-safe defaults, per-site settings, optional network settings locking and a documented white-label filter for agency installations.

External services and privacy

The plugin loads Google’s publisher.js from news.google.com only on pages where a button or banner renders, so Google’s popup can open. The plugin itself sends no personal data to Google. A browser request to Google may involve IP address and browser data under Google’s Terms of Service and Privacy Policy.

The fallback link and eligibility panel point to google.com/preferences/source but make no automatic request. The two-click mode prevents a Google request until the reader agrees. Plugin analytics are anonymous aggregate counts in the WordPress database. Optional GA4/dataLayer events send placement, style and popup-or-deeplink mode to an existing setup; the plugin does not load GA4. Browser local storage supports consent, banner suppression and returning-visitor behaviour. A short-lived transient based on an anonymised IP hash rate-limits public analytics events.

Measurement limit

Google’s SDK has no completion callback, promise or event. Analytics record impressions and clicks on the trigger, never confirmed Preferred Source additions, conversions, rankings or visibility results.

Related Preferred Sources tools

Independently developed by Opace Digital Agency and not affiliated with, endorsed by or sponsored by Google.

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