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Plugin Description
Manage Individual Campaign Lists to Maximize Inventory
Safetag scans each piece of site content identifying negative keywords for each campaign. When publishers combine multiple negative keyword lists into a single exclusion list it severely limits available content. What is excluded from one campaign might be perfectly fine for another. Some clients even prefer edgier content than others.
We know there is considerable overlap between negative keyword lists but there are words like “marijuana” that occupy a gray area. Some clients will stay clear, some don’t care – but what if the client sells CBD products? This is a perfect target. Safetag also manages Include lists letting publishers separately target this otherwise restricted content.
Detailed Reporting
Brands and agencies send generic lists for their campaigns as required by lawyers. However these lists are generally a hodgepodge of terms and phases added over time with little or no understanding of the impact to individual sites. The downside is a lot of valuable inventory is banned for no rational reason on a particular site.
Safetag reporting gives publishers the ammunition they need to have an intelligent conversation to adjust a negative keyword list resulting in more inventory – a win for both parties.
Screenshots
Safetag Settings
Safetag Campaign
