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Plugin Description
User-friendly approach to Facebook Conversion API tracking and Google Server-side Tagging for improved event sending, by-passing 3rd party cookie limitations. Eliminate setup frustrations and gain accurate, reliable data to drive smarter advertising decisions.
Features:
– Simple and intuitive setup process
– Clean reliable interface
– Testing logs to verify events being sent
– Handles “click” triggers and “shown” triggers
Why Choose UniPixel?
UniPixel provides a hassle-free experience, ensuring peace of mind with reliable performance. With clear guidance and robust features, you can confidently track conversions and manage events using the Facebook Conversion API, making your advertising efforts more effective.
Privacy and 3rd Party Services
This plugin relies on external services provided by Meta (Facebook) and Google to track and log user events for analytics and advertising purposes. The plugin interacts with the following services:
- Meta (Facebook) Pixel: Sends user event data (e.g., PageView, Purchase) to Facebook for tracking purposes.
- Meta’s Graph API: Sends user event data server-side for tracking and logging purposes.
- Google Analytics: Sends user event data to Google for analytics and tracking via the Measurement Protocol and Google Tag Manager.
Domains
This plugin communicates with the following domains:
– Meta (Facebook):
– https://www.facebook.com
– https://graph.facebook.com
– Google:
– https://www.google-analytics.com
– https://www.googletagmanager.com
Data Sent
Data sent to Meta (Facebook) and Google may include:
– User interactions (e.g., clicks, page views, purchases)
– IP address and user agent (collected by tracking mechanisms)
– Custom event data such as purchase amount, currency, and transaction ID (depending on how the plugin is configured)
Privacy and Terms
For more details on Meta’s and Google’s privacy policies and terms of use, please visit the following links:
Tips
Deduplication
To ensure events tracked by both the Facebook Pixel and the Conversion API are not counted twice, use deduplication. This involves sending an event ID with each event tracked by the pixel and the API. Facebook uses this ID to identify and merge identical events, providing accurate tracking and reporting. Configure this in your Facebook Business Manager settings under Events Manager.
License
This plugin is licensed under the GPLv2 or later.
Screenshots
No screenshots provided
