Choice Universal Form Tracker Wordpress Plugin - Rating, Reviews, Demo & Download
Plugin Description
Five form plugins, one event shape. Each form plugin fires its submissions
differently, so a site running more than one ends up with a different tag, a
different trigger, and a different set of field names for each. This plugin
detects whichever form plugins are active and emits a single, consistent
form_submit event for all of them, so one tag in Google Tag Manager covers
the whole site.
Campaign attribution rides along. UTM parameters and advertising click IDs are
captured on the visitor’s first landing and stored for 30 days, so a form
submitted a week after the ad click still reports the campaign that produced
it.
Supported form plugins
Detection is automatic. No configuration is needed beyond activating the
plugin, and nothing is loaded for a form plugin that is not installed.
- Contact Form 7
- Gravity Forms
- Ninja Forms
- Elementor Pro forms
- Avada / Fusion Builder forms
These are third-party products, listed here to describe compatibility. This
plugin is not affiliated with, endorsed by, or supported by their makers.
What gets tracked
form_submiton every detected submission, carrying the form type, form ID,
and the email address and phone number the visitor enteredgenerate_leadwhen a submission includes a valid email address and the
Generate Lead Events setting is on (off by default on new installs)qualify_leadwhen a submission carries an email address, a phone number,
and an advertising click IDphone_clickwhen a visitor clicks atel:link- UTM parameters (source, medium, campaign, term, content) on all of the above
- Advertising click IDs:
gclid,gbraid,wbraid,fbclid,msclkid,
ttclid,twclid,rdt_cid,li_fat_id,snap_click_id, andpclid
Every event carries cuft_tracked: true, which gives you one reliable
condition to build triggers on.
Shared lead identity
Each event can carry a lead_id: the SHA-256 hash of the visitor’s email
address, lowercased and trimmed, or of their phone number in E.164 form when
no email was given. The same hash is computed server-side, so an analytics
event and a downstream CRM record derived from the same person produce the
same identifier without any raw personal data reaching your analytics.
The normalisation matches what Google Enhanced Conversions and Meta CAPI
expect, so the value doubles as a match key for offline conversion imports.
Built to stay out of the way
- No jQuery dependency; the tracking scripts are plain JavaScript
- No third-party CDN requests; every library the plugin needs ships with it
- Framework scripts load only for form plugins that are actually present
- Tracking failures are contained and never block a form submission
Who maintains this
Choice OMG maintains this plugin. We are a
digital marketing and web agency in Edmonton, Alberta, and we built it because
our clients’ sites run several form plugins at once and each one needed its own
analytics plumbing. The plugin’s overview page is
Choice Universal Form Tracker for WordPress.
External services
This plugin can connect to the external services below. Every one of them is
off on a new install and stays off until an administrator configures it on
the settings screen. With none configured, the plugin only pushes events to
the window.dataLayer array in the visitor’s own browser and sends nothing
anywhere.
Google Tag Manager
Used when you enter a GTM container ID on the settings screen. Leave that
field empty and no request is made; the plugin then pushes events to a
dataLayer supplied by your own GTM installation instead.
What is sent: the visitor’s browser requests the container script from
https://www.googletagmanager.com/gtm.js (and, for visitors without
JavaScript, the ns.html frame). As with any GTM installation, Google
receives the request, the visitor’s IP address and browser details, and
whatever your own container tags choose to send, which will include the form
and campaign data described above if you configure tags to forward it.
When: on every front-end page load, once a container ID is set.
- Service: Google Tag Manager
- Terms of service: https://www.google.com/analytics/terms/tag-manager/
- Privacy policy: https://policies.google.com/privacy
Server-side Google Tag Manager (optional custom host)
Used only when you enable server-side GTM and enter your own tagging server
hostname. Off by default. The setting accepts a bare hostname only (for
example gtm.example.com); the plugin builds the script address itself as
https:///gtm.js?id=.
What is sent: the container script is requested from the host you entered
instead of from Google, so that host receives the same page-load request
described above. To decide whether the host is healthy, the plugin also
requests gtm.js and ns.html from it, server to server, when you press
the test button and on a six-hour schedule. Those checks carry the container
ID and no visitor data. When the custom host fails its check, the plugin
falls back to www.googletagmanager.com.
When: on every front-end page load, and on the six-hour health check, while
server-side GTM is enabled.
You choose the host, so you decide who receives the request and which terms
apply.
Google Analytics Measurement Protocol
Used only when you supply both a GA4 Measurement ID and an API secret on the
settings screen. Without both, no request is made.
What is sent: a server-side event to
https://www.google-analytics.com/mp/collect, containing the GA client ID
read from the visitor’s _ga cookie, the event name, the configured lead
value and currency, and the event parameters for that submission.
When: when a lead’s status is updated through the plugin’s webhook (for
example, a lead marked qualified).
- Service: Google Analytics
- Terms of service: https://marketingplatform.google.com/about/analytics/terms/us/
- Privacy policy: https://policies.google.com/privacy
Click collector (optional custom host)
Used only when you enter a Click Collector Host on the settings screen. Empty
by default, in which case nothing is sent.
What is sent: the visitor’s browser sends a POST (navigator.sendBeacon)
to https://<the host you entered>/p carrying the advertising click ID and
its platform, the five UTM parameters, the referring URL, the landing page
URL, and the GA client ID from the _ga cookie.
When: on page load, only when a click ID is present in the URL or in the
plugin’s own click cookie.
You choose the host. Point it at your own collector, or at the one Choice OMG
operates for its clients, in which case Choice OMG receives the data above
under the terms and privacy policy linked in the next section.
Choice OMG phone validation service
Used only when an administrator switches phone validation on and registers
the site with a registration secret that Choice OMG issues to its clients.
Both are off and empty by default, so this service is never contacted on a
standard install.
What is sent: registering the site (the Register Site button) sends the
site’s domain name and the registration secret to
https://phone-validator.choice.zone. After that, each phone number to be
checked is sent from your server to
https://phone-validator.choice.zone/validate-phone together with the
site’s registration token. Choice OMG’s service looks the number up with its
own providers and returns whether the number is valid, its line type, and a
quality score. The plugin itself never contacts those providers.
When: when a submitted phone number is validated. Results are cached on your
site for 24 hours per number, so a repeated number is not sent again within
that window.
- Service: Choice OMG
- Terms of service: https://choice.marketing/terms/
- Privacy policy: https://choice.marketing/privacy-policy/
Because form submissions can carry personal data, review your own privacy
policy and any applicable data-protection obligations (GDPR, CCPA, PIPEDA and
similar) before enabling any of these services.
Screenshots
Settings: Google Tag Manager container, Google tag gateway, server-side GTM and lead events.
Framework detection for Avada, Elementor Pro, Contact Form 7, Ninja Forms and Gravity Forms, with the active tracking features.
Click Tracking: each advertising click ID with its campaign, lead events, qualification status and score.
Testing Dashboard: generate sample data and simulate events to validate tracking.
