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Plugin Description
Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more.
Features
- Installation: Seamlessly connect your website with Lytics in a few clicks. No development required.
- Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors.
- Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments.
- Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics.
- Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics.
- Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors.
Lytics.com Feature Support
Privacy
User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here.
Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences.
Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag:
Usage
- Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the
admin role.
- Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to
enable tag to ensure Lytics is configured properly.
Development
Prerequisites
Installation
- Install Yarn: Ensure that
yarn is installed on your development machine.
- Repository Cloning: Clone the Lytics plugin repository to a suitable location outside your WordPress installation.
sh
git clone https://github.com/lytics/wordpress-core.git
- Dependency Installation: Navigate to the cloned plugin directory and run
yarn install to install dependencies.
sh
cd wordpress-core
yarn install
- Development Build: Compile development assets using
yarn.
sh
yarn dev
- Symlink Creation: Establish a symlink in your WordPress
wp-content/plugins/ directory pointing to your development copy of the Lytics plugin. This enables live testing without needing to copy files.
sh
ln -s /path/to/wordpress-core /path/to/wp-content/plugins/lytics
Build
- To build the plugin and watch for changes:
yarn dev
- To build the plugin for production:
yarn build
Support
We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.
Screenshots
No screenshots provided
