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Plugin Description
Plausible Analytics is a simple, open-source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU 🇪🇺.
Take a look at the live demo.
You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with unlimited usage and no credit card required.
We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. And we donate 5% of our revenue.
Visit our website for full details.
Why use Plausible?
Plausible Analytics is built for privacy-conscious site owners. You get valuable and actionable stats to help you improve your efforts while your visitors keep having a nice and enjoyable experience.
Here’s what makes Plausible a great Google Analytics alternative and why we’re trusted by 2,000+ subscribers to deliver their website and business insights:
Simple analytics at a glance
Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.
Lightweight script that keeps your site speed fast
Plausible is lightweight analytics. Our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching.
No need for cookie banners or GDPR consent
Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes.
Track events, goal conversions and campaigns
Plausible is useful. Segment the data by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns and dark traffic using UTM parameters. Track outbound link clicks and 404 error pages. Create custom events, see how they convert over time and identify trends that matter.
Open and share your web analytics dashboard
Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security.
Transparent and fully open source software
Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you’re happy to manage your own infrastructure, you can self-host Plausible too.
Features
- Our product is updated several times per week and with this plugin you always have access to all the latest features
- Automatically includes tracking code in the header of your site
- Simple plugin settings page with easy options
- Disables tracking of admin-level users by default
- Tracks external link clicks and 404 error pages by default
- Serve the script as a first-party connection from your domain name
- Integrate with Google Search Console so you can see search queries people use to find your site in Google’s search results
- Keep an eye on your traffic with weekly and/or monthly reports email and Slack reports
- Get traffic spike notifications via email or Slack so you don’t miss being on the Hacker News
- Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion
- Filter the dashboard by any metric that you click on to get further insights. Mix and match filters too
For more information: How to setup Plausible Analytics WordPress plugin.
Screenshots
Plausible.io Analytics Dashboard
Plausible Analytics WordPress Plugin Settings Page
