WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import - Rating, Reviews, Demo & Download
Plugin Description
WP Ultimate CSV Importer is a powerful WordPress import plugin for importing data from CSV, XML and Excel files into WordPress.
Bulk import posts, pages, custom post types, users, WooCommerce products, images, taxonomies, custom fields, ACF fields and other WordPress data without manually creating records one by one.
Whether you need to import a CSV into WordPress, upload thousands of WooCommerce products, migrate content from another CMS, import an affiliate product feed, populate custom post types, or transfer data from spreadsheets into WordPress, WP Ultimate CSV Importer provides a visual field-mapping workflow without requiring code.
Prepare your data using Microsoft Excel, Google Sheets, LibreOffice, CSV, XML or other spreadsheet/data tools, upload your file, map the source columns to WordPress fields, validate the data and run the import.
What Can You Import Into WordPress?
WP Ultimate CSV Importer can import:
- WordPress posts
- WordPress pages
- Custom post types
- WooCommerce products
- WordPress users
- WooCommerce customers with the free add-on
- Categories
- Tags
- Custom taxonomies
- Custom fields and post meta
- Advanced Custom Fields (ACF)
- JetEngine fields and Custom Content Types
- MetaBox fields
- Pods fields
- Toolset Types fields
- Featured images
- Product images and galleries
- Media library files
- SEO metadata
- Multilingual content
- Affiliate product feeds
- Directory and listing data
- LMS content
- Membership data
- And more
Import files can be provided as CSV, XML, XLS, XLSX, TSV and other supported formats.
Import WooCommerce Products From CSV, XML or Excel
Need to bulk import products into WooCommerce?
WP Ultimate CSV Importer lets you map spreadsheet columns to WooCommerce product fields and import large product catalogs without manually creating products.
Import data such as:
- Product name
- Product description
- SKU
- Regular price
- Sale price
- Stock quantity
- Stock status
- Categories
- Tags
- Attributes
- Featured image
- Product gallery images
- Taxonomies
- Product metadata
Additional WooCommerce import capabilities are available through the free Import WooCommerce Suite add-on.
Install Import WooCommerce Suite
The WooCommerce add-on extends the importer for:
- Simple products
- Variable products
- Product variations
- Grouped products
- External / affiliate products
- WooCommerce orders
- WooCommerce customers
- WooCommerce coupons
- WooCommerce reviews
- WooCommerce refunds
- Additional WooCommerce data
Advanced operations, record updates and other resource-intensive WooCommerce workflows are available in WP Ultimate CSV Importer Pro.
Import CSV Files Into WordPress
Have data stored in a CSV file?
Upload the CSV file, choose the WordPress content type, and map each CSV column to the appropriate WordPress field.
You can import:
- Titles
- Content
- Excerpts
- Authors
- Publish dates
- Post status
- Categories
- Tags
- Taxonomies
- Featured images
- Custom fields
- SEO metadata
- Custom post types
The visual mapping interface allows you to connect your CSV columns with WordPress fields without writing PHP code.
Import Excel Files Into WordPress
WP Ultimate CSV Importer supports importing data directly from Excel spreadsheets, including XLS and XLSX files.
This is useful when your product catalog, customer list, content database or other WordPress data is already maintained in Excel.
Upload your spreadsheet, map its columns and import the records into WordPress.
Import XML Files Into WordPress
Import structured XML data into WordPress without manually converting the file to CSV.
XML imports can be mapped to:
- Posts
- Pages
- Custom post types
- WooCommerce products
- Categories
- Tags
- Taxonomies
- Custom fields
- Images
- Other supported WordPress fields
This is particularly useful when migrating content or consuming feeds supplied by third-party systems.
Import Google Sheets Data Into WordPress
You can import data from a publicly accessible Google Sheets CSV URL.
Publish the required Google Sheets tab as CSV, copy the public URL and use Upload from External URL in WP Ultimate CSV Importer.
This provides a convenient workflow for teams maintaining import data in Google Sheets.
Import WordPress Users
Bulk import WordPress users from CSV, XML or Excel.
Map fields including:
- Username
- First name
- Last name
- Password
- User role
- Display name
- User metadata
For additional WordPress user and WooCommerce customer metadata support, install the free Import Users & Customers with Meta add-on.
Install Import Users & Customers with Meta
Import ACF Fields From CSV
WP Ultimate CSV Importer integrates with Advanced Custom Fields (ACF).
The free plugin supports importing supported ACF field types including Basic, Choices, jQuery and WYSIWYG fields.
Advanced ACF fields such as repeaters, galleries, flexible content, relationship fields and additional complex field types are available with WP Ultimate CSV Importer Pro.
Import Custom Post Types and Custom Fields
Import data into custom post types created by WordPress themes, plugins or custom development.
Examples include:
- Events
- Property listings
- Business directories
- Job listings
- Portfolios
- Courses
- Membership records
- Classified listings
- Product catalogs
Map your source data to post fields, custom fields, taxonomies and supported third-party plugin fields.
Import JetEngine Data
WP Ultimate CSV Importer supports JetEngine fields and JetEngine Custom Content Types (CCTs).
JetEngine CCT import and export compatibility is included in the free ecosystem.
Advanced JetEngine operations, record updates and scheduled workflows are available in Pro.
Import Images From URLs
Import images while importing WordPress content or WooCommerce products.
Your CSV, XML or spreadsheet can contain image URLs. WP Ultimate CSV Importer can download supported remote images into the WordPress Media Library and associate them with imported content.
Use image imports for:
- Featured images
- WooCommerce product images
- Product galleries
- Post images
- Media library imports
You can also map image metadata such as alt text and titles to improve media organization and SEO.
Bulk Import WordPress Media
Need to move or create a large media library?
Import images using external URLs, local files (desktop) or supported media upload workflows.
Failed media imports are recorded in logs so problematic images can be identified and imported again.
Import Data Without Creating Broken Records
WP Ultimate CSV Importer includes Pre-Flight Validation to analyze import files before records are written to WordPress.
The validator can identify problems such as:
- Invalid file structures
- Encoding problems
- Inconsistent column counts
- Malformed delimiters
- Missing required values
- Other import-file problems
The File Health Score provides a quick indication of whether your import file is ready.
Review the reported issues, correct the source file and validate it again before beginning a large import.
Resume Interrupted WordPress Imports
Large imports can sometimes be interrupted by PHP execution limits, server resource limits, browser interruptions or network problems.
The Auto Recovery and Resume feature saves import progress so interrupted imports can continue from the appropriate point rather than forcing you to restart the entire operation.
This is especially useful when importing large product catalogs, media libraries or thousands of WordPress records.
Save and Reuse Import Mapping Templates
Don’t map the same spreadsheet every time.
Save frequently used field mappings as Mapping Templates and reuse them when importing files with the same structure.
Mapping templates can significantly reduce setup time for recurring manual import jobs.
Import Dashboard and Logs
Monitor WordPress imports from the importer dashboard.
The dashboard provides visibility into import activity using:
- KPI cards
- Import statistics
- Activity information
- Import logs
- Summary logs
- Failed media logs
Use the Log Manager to troubleshoot import failures and review completed imports.
AI-Assisted WordPress Imports
WP Ultimate CSV Importer supports integrations with AI services including:
- OpenAI / ChatGPT
- Google Gemini
- Anthropic Claude
AI-assisted import workflows can help generate or enhance supported content during the import process.
Pro provides additional AI content assistance for workflows such as category suggestions, SEO titles, meta descriptions and translations with human review.
Import Affiliate Product Feeds
WP Ultimate CSV Importer can be used to create and maintain websites powered by affiliate or supplier datafeeds.
Map feed fields to:
- WordPress fields
- WooCommerce product fields
- Product attributes
- Categories
- Taxonomies
- Custom fields
- Images
This makes the importer suitable for building:
- Affiliate stores
- Product catalogs
- Price comparison websites
- Supplier-driven WooCommerce stores
- Datafeed-powered WordPress websites
Migrate Content to WordPress
Moving from another CMS or ecommerce platform?
If your source system can provide its content as CSV, XML or another supported structured format, WP Ultimate CSV Importer can map that data into WordPress.
Typical migration workflows include:
- Shopify to WooCommerce
- Magento to WooCommerce
- Wix to WordPress
- Squarespace to WordPress
- Blogger to WordPress
- Drupal to WordPress
- Joomla to WordPress
- Custom CMS to WordPress
- Another database or application to WordPress
Export the content from your source platform, prepare the resulting data and map it to the appropriate WordPress fields.
WordPress to WordPress Migration
WP Ultimate CSV Importer also provides a Migration and One-Click Import workflow for transferring supported content between WordPress websites.
The export side of the migration requires the free WP Ultimate Exporter add-on.
Export the required WordPress data using the Migrate option and import the generated migration bundle into the destination website.
Read the Migration & One-Click Import documentation
WP Ultimate CSV Importer Ecosystem
WP Ultimate CSV Importer is the core import plugin.
Extend it with free companion plugins when additional modules are required.
WP Ultimate Exporter
Export supported WordPress data to CSV, XML and Excel.
Import WooCommerce Suite
Extend WooCommerce import support for products, variations, orders, customers, coupons, reviews, refunds and other supported WooCommerce records.
Download Import WooCommerce Suite
Import Users & Customers with Meta
Import WordPress users and WooCommerce customers with additional metadata.
Download Import Users & Customers with Meta
Popular Plugin Integrations
WP Ultimate CSV Importer integrates with many popular WordPress plugins and ecosystems.
Custom Fields
- Advanced Custom Fields (ACF)
- JetEngine
- MetaBox
- Pods
- Toolset Types
- Custom Field Suite
- CMB2
- CPT UI
- TotalPress
WooCommerce
- WooCommerce
- WooCommerce Product Bundles
- WooCommerce Billing & Shipping Information
- YITH Barcodes
- YITH Cost of Goods
- PPOM
SEO
- Yoast SEO
- Rank Math
- All in One SEO
- SEOPress
- Slim SEO
Multilingual
- WPML
- Polylang
- Polylang for WooCommerce
LMS
- LearnPress
- LifterLMS
- MasterStudy LMS
Directories and Listings
- Business Directory Plugin
- Advanced Classifieds & Directory Pro
- GeoDirectory
- WP Job Manager
Community and Membership
- BuddyPress
- bbPress
- WP-Members
- Members
- WPComplete
Other Integrations
- SureCart
- Easy Digital Downloads
- Elementor Templates
- Featured Image from URL (FIFU)
- Post Expirator
- WP Customer Reviews
- Exmage
- Events Calendar
- ChatGPT / OpenAI
- And more
View supported third-party integrations
Free vs Pro
The free version is designed for powerful manual WordPress data imports.
Use it to import supported:
- Posts
- Pages
- Custom post types
- Users
- Taxonomies
- Media
- Simple WooCommerce product data
- Supported ACF fields
- JetEngine CCTs
- Supported third-party fields
- CSV files
- XML files
- Excel files
- Google Sheets data
- Images
- Affiliate datafeeds
The free ecosystem can be extended using the Import WooCommerce Suite, Import Users & Customers with Meta and WP Ultimate Exporter add-ons.
Updating existing records is a Pro feature.
Upgrade to WP Ultimate CSV Importer Pro when you need advanced operations such as:
- Update existing WordPress records
- Advanced WooCommerce update workflows
- Scheduled imports
- Recurring imports
- FTP/SFTP automation
- Google Sheets scheduled imports
- Advanced ACF fields
- Advanced custom field plugin support
- Advanced WooCommerce operations
- Failed Record Retry Queue
- Spreadsheet Live Editor
- Cloud storage imports – Google Drive, Microsoft OneDrive
- Page builders
- External database migration – MySQL import, MariaDB import, PostgreSQL import, and SQL Server import
- REST API
- Webhooks
- API key management
- Advanced filtering
- Advanced exports
- Scheduled exports
- Google Sheets exports
- Mapping Template Import/Export
- Database optimization tools
- Priority support
Explore WP Ultimate CSV Importer Pro
Try WP Ultimate CSV Importer Pro
Want to test the advanced features before upgrading?
Trusted by WordPress Publications
WP Mayor
WP Mayor has reviewed WP Ultimate CSV Importer Pro as a WordPress data import and migration solution.
Kinsta
Kinsta has featured WP Ultimate CSV Importer Pro in its coverage of WooCommerce product export and migration tools.
Documentation and Tutorials
WP Ultimate CSV Importer Documentation
Screenshots
Upload CSV, XML or Excel files from your device, external URL or supported remote source
Select the WordPress content type to import, including posts, pages, users and custom post types
Select WooCommerce products for bulk product import
Drag and drop CSV columns to WordPress fields using visual field mapping
Use Advanced Mapping mode to connect source columns with WordPress fields
Map WooCommerce product fields including SKU, price, stock, categories and attributes
Configure media imports and image handling
Review WordPress import progress and completed records
Import images from external URLs into the WordPress Media Library
Select a CSV containing external image URLs for media import
Bulk import media from files on your device
Upload media ZIP and CSV files for bulk image imports
Select images for WordPress Media Library import
Review real-time import logs, summary logs and failed media imports
Configure security and performance settings for large WordPress imports
Configure WordPress migration export settings
Download a WordPress migration bundle for One-Click Import
